Legal information
Privacy policy
Last updated: 13 October 2026
This policy explains how we process the personal data you give us through this website, in accordance with Regulation (EU) 2016/679 (GDPR) and Spanish Organic Law 3/2018 (LOPDGDD). Last updated: 26 October 2026.
Data controller
ERA Automation Group S.L.U. (ERA Holiday Rentals), Tax ID B05656459, Calle Dragonera, 2 D, 29639 Benalmádena (Málaga), Spain. Contact: info@eraholidayrentals.com · +34 604 10 96 88.
What data we process and why
Owners form: name, phone, email, area and property details, to prepare your revenue estimate and contact you about managing your home. If you arrive from one of our ads, we also keep where your visit came from (campaign and click ID) to know which ads work.
Enquiries and bookings: name, contact details, dates and number of guests, to answer your enquiry, manage your booking and meet the legal guest-registration requirements.
WhatsApp or email messages: the data you send us, to deal with your request.
Legal basis
Your consent, when you send a form or write to us; pre-contractual steps and performance of a contract, when you ask for an estimate or a booking; and compliance with legal obligations (such as guest registration and tax rules).
Ad measurement and personalised ads rely only on your consent, which you give in the cookie banner and can withdraw at any time from «Cookie settings», without affecting processing carried out before.
Retention
We keep business contact data while there is mutual interest and for no longer than two years after the last contact. Booking and invoicing data are kept for the periods required by law.
Recipients
We do not share your data with third parties unless required by law. To provide our service we use processors acting on our behalf: website hosting (Vercel Inc.), database and management software (Supabase Inc.) and email delivery (Resend Inc.). Some of them may process data outside the European Economic Area, always with GDPR safeguards (European Commission standard contractual clauses or the EU-US Data Privacy Framework).
If you choose to contact us on WhatsApp, your data is also processed under WhatsApp's privacy policy.
Advertising: if you accept ad-measurement cookies, Google Ireland Ltd. receives data about your visit (pages viewed, click ID, browser and device data) to measure our Google Ads campaigns. Google processes it as an independent controller under its privacy policy (policies.google.com/privacy) and may transfer it to Google LLC (USA), which is certified under the EU-US Data Privacy Framework. If you sign with us after arriving from an ad, we may send Google the click ID (not your name, email or phone number) to measure the campaign, only if you gave that consent. The click ID is kept with your request, for the same period.
Meta pixel: if you accept personalised ads, Meta Platforms Ireland Ltd. receives data about your visit (pages viewed, whether you sent a request, click ID, browser and device data) to measure our Facebook and Instagram campaigns and show you ERA ads there. ERA and Meta are joint controllers for collecting and sending that data; Meta then processes it as a controller under its privacy policy (facebook.com/privacy/policy) and may transfer it to Meta Platforms Inc. (USA), which is certified under the EU-US Data Privacy Framework. We do not send Meta your name, email or phone number from the website.
Your rights
You can exercise your rights of access, rectification, erasure, objection, restriction and portability, and withdraw your consent at any time, by writing to info@eraholidayrentals.com. If you believe we have not handled your request properly, you can lodge a complaint with the Spanish Data Protection Agency (www.aepd.es).
Security
We apply appropriate technical and organisational measures to protect your data: encrypted connections, per-user access control and backups.